Posted on : 25-10-2011 | By : Ben | In : White Papers
We have found Facebook to be an unprecedented marketing opportunity and, although one of the hardest forms of online media to master, it can provide great insights into your consumer that you would otherwise have to pay for.
Establish a strong profile
Your profile page is the first thing that people see when they arrive on your profile and advertises who you are and what product it is.
(Using Facebook For Small Business: The Ins And Outs, 2008)
It’s a balance between telling a story about who your company is and what your products are while ensuring the human element behind your company comes through. Allow your photos and profile information to reflect a narrative about your product, but still keep it spiced with little bits of fun information about the people behind the scenes. (Smith, 2007)
We found having a separate ‘home’ page which was set up like our website with static articles and our ‘wall’ which contained our interactive material, created a fairly strong profile for us. Our viewers were able to get the story about the company and the products we were providing whilst we were able to show our ‘human side’ with the posts we placed on our wall.