Posted on : 07-11-2011 | By : Shannon | In : White Papers
Time on social marketing
Looking back at the points we have discussed in Online Marketing, it’s easy to see how we could get lost in the sea of endless information.
A recent survey by the Social Media Examiner found that the amount of time that people spent marketing their business online correlated with the amount of experience the person had with that media.
Over half of the marketers surveyed spent an average of 6 hours or more, in a week, marketing online. (Stelzner, 2011)
Posted on : 02-11-2011 | By : Shannon | In : White Papers
YouTube gives us the ability to be creative in the information we share with our consumers and allows us to be storytellers in doing so.
Create a strong brand through exposure
This is much the same as the points about building a strong profile and smart branding on Facebook. YouTube executive Bing Chen says you need to show your consumer what your brand is and use a good story to do so. (Robertson, 2011)
Pay attention to fundamentals
There’s no point having the tools there if you don’t use them. Make sure you tag your videos, create a story within the description and use annotations so that you can link your videos together.
Create brand engagement from your consumer
By managing your list of expectations for online media, you will be able to set out requirements for your consumer engagement. Do you want them to ‘like it’, ‘comment’ or ‘follow it’. If so, you will need to ensure you have the method for that set out before you create your video. Create good consumer engagement by encouraging your consumer in the video to ‘like’ or ‘comment’ on your video when they have finished watching it. (Everett, 2011)
Use the customer service skills we talked about earlier. Respond to your consumers comments with in-depth answers, such as why you’re thankful for their comments. (Robertson, 2011)